Announcing the Return of Carlos by Carlos Santana Women’s Footwear

The guitar legend takes control of his beloved powerhouse line of women’s footwear, launching a new line of shoes in November 2022

Nine-time GRAMMY-winner, Kennedy Center honoree, Rock and Roll Hall of Fame inductee, and global music legend Carlos Santana has announced he is taking Carlos by Carlos Santana, his phenomenally popular brand of women’s footwear, in-house. Alongside original brand stewards and veteran shoe executives Gary Rich and Rick Gelber, the team have formed a new partnership under Jubilation LLC. They will launch their new line of shoes in November 2022, available exclusively on the Carlos by Carlos Santana website:

“It is an honor to partner with Gary and Rick to bring radiance, elegance, and style back to the forefront of the brand, while at the same time making a difference in the lives of children through the Milagro Foundation,” says Santana. “We know that these shoes will inspire and compliment the confidence and light within every woman wearing them.”

The relaunch of Carlos by Carlos Santana women’s footwear builds on the extraordinary success of the original brand that the guitar superstar launched in 2001, remaining under license with Caleres (formerly Brown Shoe Company) until 2019. From the brand’s inception, Santana’s distinctive and impeccable artistry poured into the design of the footwear, and almost immediately the brand became a powerhouse in department stores and national retail chains throughout the United States, growing to over one million pairs sold on an annual basis.

Rich (former President of Brown Shoe Wholesale) and Gelber (former Senior Vice President GMM at Caleres) will lead the relaunched company’s brand strategy, product development, and business management.

“From our first meeting back in 2000, we connected with Carlos and created instant synergy and great energy. It’s fitting today that the three of us join forces again to form this partnership and relaunch the brand back into the marketplace,” says Rich.

The line will offer a lifestyle collection of casual, dress, boots, and fashion sneakers, featuring leather uppers sourced in Brazil and Italy. Retail prices will range from $100 to $250. The new company will join other Santana ventures and licensees in proudly supporting the Milagro Foundation, started by Carlos Santana and his family in 1998 to support underrepresented and vulnerable children and youth around the world in the areas of arts, education and health. 

“It is a blessing to be a blessing,” says Santana. “Women who wear our shoes are self-aware, self-confident, and know how to embrace their individuality and have fun. We invite you all to dance through life with us.”

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